Event Schedule
Day 1 - Thursday, September 14, 2023
Katie Gutierrez
Host
10:45 am Eastern
(9:45 am Central, 8:45 am Mountain, 7:45 am Pacific)
Welcome & Opening Remarks
Nancy Ganzekaufer
Pricing & Sales Confidence Made EASY
11:00 am Eastern
(10:00 am Central, 9:00 am Mountain, 8:00 am Pacific)
Nancy Ganzekaufer is a sought-after Business Coach, Speaker, Body Language Trainer, and Author, named one of the Top 16 Coaches in New York in 2022.
Nancy specializes in coaching interior designers with a focus on marketing and sales strategies, helping them maximize their profitability while identifying and serving their ideal clients with confidence.
She guides them to develop the most straightforward path to higher profitability,visibility, and scalability through confident decision making, efficient systems development and effective communication.
Nancy has empowered thousands to know and charge their worth and position themselves in their market with authenticity and authority.
When Nancy is not coaching her clients, speaking at a conference, or engaging with her audience in one of her social media platforms, she spends quality time with her family, listens to music, hikes, plays pickleball with her friends, and travels as much as she can.
Rachel Moriarty
From Invisible To Unforgettable: Using Visibility Marketing To Achieve Iconic Status
12:15 pm Eastern
(11:15 am Central, 10:15 am Mountain, 9:15 am Pacific)
Rachel Moriarty, the Queen of Color in the world of interior design. With her expertise and bold, artistic approach, Rachel has solidified her position as an award-winning designer based in San Diego, California. With a specialization in colorful, cultured beach houses and historic Spanish-style homes, Rachel's designs are a celebration of vibrant hues, intricate patterns, and captivating textures.
Rachel's remarkable journey began with almost two decades of experience in the interior design and furnishings industry. Her early years in the fashion industry have infused her work with a unique sense of style and daring fashion-forwardness. Not only does she effortlessly transform spaces, but Rachel has also crafted a signature look with her own bold, colorful wardrobe, featuring caftans and kimonos that reflect her vibrant personality.
As a multi-passionate individual, Rachel's accomplishments extend far beyond her design work. She is an instructor on the marketing team for LuAnn University, an alumnus of the High Point Market Style Spotters program, an Insider's Tour Guide for industry events nationwide, a former Judge for IFDA Selects, Window Fashion Vision Magazine as well as IDS. And as one of the founding members of the Diversity Advocacy Alliance at High Point Market, her dedication to bringing value and support to underrepresented voices is commendable.
Rachel has been honored with the prestigious Changemaker Award. Her influence extends beyond her design work, with numerous speaking engagements and panel discussions throughout the country. Her work has not gone unnoticed, as her designs have graced the screens of HGTV and The Design Network. Additionally, Rachel's talent and industry insights have been featured in numerous publications, both in print and online.
Rachel's experience is a testament to her unwavering dedication, exceptional creativity, and expertise in the world of interior design. As the Queen of Color, she continues to leave an indelible mark on the industry, inspiring both clients and aspiring designers alike.
Kate Bendewald
3 Commitments You Need To Make For Building A Profitable Interior Design Business
1:30 pm Eastern
(12:30 pm Central, 11:30 am Mountain, 10:30 am Pacific)
Kate is an interior designer turned business mentor for designers at her company, Designer’s Oasis.
After a successful career as a full-service interior designer she has transitioned her focus to helping other designers build authentic, sustainable, and profitable businesses designed to support their lifestyle goals.
Kate adheres to the philosophy thatthere is no one-size-fits-all approach to how you run your business. But you gotta get clear on the outcomes you DO want. From there she’ll help you build a customized business plan inside her program, “The Interior Designer’s Business Blueprint”.
She has created and run two 6-figure businesses in Colorado and Texas offering full-service interior design to her discerning clients.
Today you can find her helping smart, ambitious and big-hearted interior designers over on the Designers Oasis Podcast and inside her program.
On the weekends you’ll find her hanging with her two young daughters or hunting at a local thrift store, antique market, or estate sale.
Ken Lewis
Marketing Strategy To Attract Your Ideal Clients
2:45 pm Eastern
(1:45 pm Central, 12:45 pm Mountain, 11:45 am Pacific)
Ken Lewis is pioneering new frontiers in the realm of interior design marketing. With deep insights stemming from his Ph.D. research, Ken uniquely pairs scholarly knowledge with hands-on business analytics and strategies. This blend of theoretical understanding and practical know-how has been instrumental in driving success in the competitive world of interior design marketing.
At the helm of Client Expander, as its founder and Managing Partner, Ken has made a name for himself and his marketing agency by employing data-driven techniques that consistently yield growth for design studios. With more than two decades of experience in digital marketing and his 20-person team's specialized decade-long focus on the design industry, he is highly skilled at planning and executing the most complex marketing strategies and technologies. By emphasizing the utilization of artificial intelligence and automation, they introduce an unprecedented value to their clients, ushering in innovation and efficiency in previously uncharted ways.
Harnessing the power of advanced tools and strategies, including optimization, social promotion, and advertising, the agency ensures that its clients have a robust online presence that drives a surge in website traffic, a boost in sales, and, most crucially, the acquisition of projects that perfectly align with each client's unique vision and expertise. With Ken Lewis leading the charge, design studios can rest assured that their marketing needs are in the hands of a visionary.
Desi Creswell
Navigating Business Growth With Work-Life Balance As Your Compass
4:00 pm Eastern
(3:00 pm Central, 2:00 pm Mountain, 1:00 pm Pacific)
Desi Creswell is a Master Certified Life and Business Coach who helps interior designers build thriving businesses without the stress and overwhelm. Using a blend of mindset, actionable strategies, and industry-specific expertise, Desi supports clients with topics such as time management, leadership, delegation, systems, and goal setting.
Katie Gutierrez
Host
5:15 pm Eastern
(4:15 pm Central, 3:15 pm Mountain, 2:15 pm Pacific)
Stand Out to Scale Up
Day 2 - Friday, September 15, 2023
Katie Gutierrez
Host
10:45 am Eastern
(9:45 am Central, 8:45 am Mountain, 7:45 am Pacific)
Welcome & Opening Remarks
Linda Holt
How To Get Magazine Worthy Photos
Using Your Smartphone
11:00 am Eastern
(10:00 am Central, 9:00 am Mountain, 8:00 am Pacific)
As a former professional photographer Linda Holt is no stranger to merging her creative eye with aesthetic appeal, having worked with more than than 5,000 celebrities, actors and models as one of Boston's top commercial head shot photographers.
After twenty five years in the business, she closed up her photography studio and enrolled in Design School. Today she uses her skilled photographic eye to help homeowners create a stylish, fresh and relaxed home that is reflective of their unique personality and lifestyle.
Over the past few years Linda put aside her heavy DSLR cameras and now shoots exclusively with her iphone and Samsung phone. She has become an expert in both smartphone photography and smartphone photo editing.
After much encouragement, Linda combined her two passions of interior design and photography in order to help other designers and home professionals master their smartphone photography skills. She is the creator of multiple on-line smartphone photography classes.
Linda is a sought after speaker, podcast guest and teaches smartphone photography workshops throughout the country, including at High Point Market, Atlanta Market, the Multi Family Unit Home Summit, KBIS, the Wallpaper Installers of America and more.
Chris Ramey
Properties – Leveraging The Luxury Business Model To Work For You
12:15 pm Eastern
(11:15 am Central, 10:15 am Mountain, 9:15 am Pacific)
Chris Ramey is the most quoted authority in the luxury segment. He is president of The Home Trust International, Affluent Insights, Luxury Interior Management, SentbyaFriend.com and Precise Luxury Marketing.
Along with being serial entrepreneur, and generally considered the industry expert at luxury as a business model, he is a marketing technologist who can your brand in front of your wealthiest prospects regardless of who they are, where they are, or how wealthy they may be.
Ramey’s clients range from aviation, yachting and concierge medicine to global luxury developments and resorts to many dozens in luxury home including Kravet, STARK, Diamond Spas, Walker Zanger, Steinway, Hellman-Chang, Walker Zanger and many celebrity interior designers including Michele Workman, Paloma Contreras, Tina Ramchandani, Jane Cunningham and Errez Design.
Ramey’s background includes president of The Luxury Marketing Council Miami and Palm Beach. Prior to that he was president of a 400 store chain of apparel stores and International Design Guild, a chain of 95 decorative floor covering stores. In college he was a coal miner.
Ramey writes a column for Hearst’s Floor Covering Weekly, sits on the Private Service Alliance Advisory Board, and is a member of National Speakers Association. He’s earned the Top 5% appellation from Gerson Lehrman for his work with private equity firms investing in luxury, home furnishings and floor covering companies.
Nicole Heymer
Leverage Brand Personality
In Interior Design Marketing
1:30 pm Eastern
(12:30 pm Central, 11:30 am Mountain, 10:30 am Pacific)
Nicole Heymer is the founder of Glory & Brand, a boutique creative agency specializing in
branding, websites, marketing automation, and strategy for interior design firms and other
design-related brands. Since 2011, Nicole has worked with a wide variety of businesses at every
stage in their development, from nationally-known interior design firms to local architects.
Nicole's clear, practical take on branding and digital marketing has been featured by a range of
design industry resources—from the A Well-Designed Business®️ podcast to the Design
Influencers Conference to the Business of Design. You’ll find her methods on design school reading lists, on podcasts, and in print.
For more information, website inspiration, and a collection of free resources, visit
gloryandbrand.com
Jennifer Smiga
with Brand Partners
2:45 pm Eastern
(1:45 pm Central, 12:45 pm Mountain, 11:45 am Pacific)
Jennifer Smiga is the CEO of ultraviolet agency, a Holmdel, NJ-based digital marketing firm specializing in design, building, and home brands. With a passion for establishing connections across digital platforms including email, social media, and the web, ultraviolet drives growth and cultivates vibrant communities. Jennifer's expertise in brand strategy, content marketing, and
social media fuels ultraviolet's success.
She is also a regular speaker at industry events, including the Design Influencers Conference. Additionally, she serves on the advisory board of the Interior Design Educators Council Foundation (IDECF). Before founding her agency in 2010, she worked in the non-profit sector, growing high-profile organizations including Bette Midler’s New York Restoration Project, Center
for Reproductive Rights, and Clean Ocean Action. Through this work, she co-produced marketing campaigns with corporations, including Aveda, Goldman Sachs, Verizon, Alex + Ani, and others.
When not at work, she enjoys time with her family and supporting at-risk youth through the New Jersey Give a Kid a Dream Foundation. She has also practiced martial arts since childhood and currently kickboxes and competes as an amateur USA Masters boxer.
Rebecca West
Tired Of Faking It?
4:00 pm Eastern
(3:00 pm Central, 2:00 pm Mountain, 1:00 pm Pacific)
Coach Rebecca West ran her interior design company Seriously Happy Homes in Seattle, Washington for 15 years before shutting the doors to move to France. After helping thousands of folds get happier at home, she now helps interior designers get happier in their businesses. She's the author of “Happy Starts at Home,” has been featured as a design expert in Success Magazine, at Ignite, and on TV's New Day, sits on the board of Heritage Design School, and has served as a judge for both the NKBA and IDS design awards.
Katie Gutierrez
Host
5:15 pm Eastern
(4:15 pm Central, 3:15 pm Mountain, 2:15 pm Pacific)
The Profit Blueprint: Depuzzle, Decode, and Develop Your Interior Design Business